Navidkaran Production Cooperative, a producer of superior food products, was established in 1993 and officially started its production in 1999. The products of Navidkaran company, under the brand name "Berter", are produced in the company's factory by the most equipped packaging machines and in the form of a completely hygienic and advanced process in different departments. One of the characteristics of superior food products is the supply of a complete basket of consumer goods under one brand name. Currently, more than 500 different products are offered under the top brand name, and this has made top brand the owner of the largest and most diverse food basket with one brand name in the country. Paying attention to customer needs and increasing the quantitative variety of products is not the only top goal in these years, and superior food products, due to having quality features and conforming to national standards, have succeeded in receiving the national standard mark of Iran for a large number of their products. In 1999, the best food products were awarded the golden star quality mark at the 24th International Assembly of  BID  Company in Geneva, Switzerland. Also, in the past years, this company has been selected as the best producer and sample exporter of the central province. The selection as the top national cooperative by the Ministry of Cooperatives in 2014 and the Saramad management badge in the food industry and the certificate of the first choice of customers from Germany in 2014 are among the other honors of the top group.